Bad Bunny's Super Bowl LX Halftime Show Trailer Celebrates Unity: "The World Will Dance"
Bad Bunny Unveils Powerful Super Bowl Trailer Filmed in Puerto Rico
With less than a month until football's biggest night, Bad Bunny and Apple Music released a stunning trailer on Friday, January 16, 2026, previewing what promises to be one of the most culturally significant Super Bowl halftime shows in history. The 74-second spot, filmed entirely in Puerto Rico and set to his hit song "BAILE INoLVIDABLE" (Unforgettable Dance), delivers a powerful message of unity, celebration, and cultural pride.
The trailer opens with Bad Bunny—born Benito Antonio Martínez Ocasio—stepping onto a set backdropped by Puerto Rico's iconic flamboyant tree (royal poinciana), a symbol of his island heritage. Pressing play on his iPhone to launch "BAILE INoLVIDABLE," a track from his Grammy-nominated 2025 album "Debí Tirar Más Fotos," the global superstar begins to dance. What follows is a beautiful display of inclusivity as people of different ages, races, genders, and backgrounds join him one by one, each bringing their own style to the communal celebration.
The trailer concludes with a simple but profound message appearing on screen: "The world will dance." It's an invitation, a promise, and a statement of purpose all rolled into one—Bad Bunny's Super Bowl halftime show will be for everyone, regardless of who they are or where they come from.
Super Bowl LX Halftime Show: Date, Time, and Where to Watch
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California. The performance will air live on NBC, Telemundo, and Peacock, ensuring audiences can experience the show in both English and Spanish.
This marks a historic moment as Bad Bunny becomes the first Latino solo artist to headline the Super Bowl halftime show, bringing reggaeton and Latin trap to football's most-watched stage. The performance comes during his "Debí Tirar Más Fotos" World Tour, which kicked off November 21, 2025 in Santo Domingo, Dominican Republic and runs through July 22, 2026 in Brussels, Belgium.
Apple Music has sponsored the Super Bowl halftime show since 2023, taking over from longtime partner Pepsi. The tech giant is amplifying the performance with a "Road to Halftime" collection featuring curated playlists of Bad Bunny's catalog and other Puerto Rican artists, celebrating the cultural richness the artist will bring to the global stage.
Breaking Down the Trailer: Symbolism and Message
Every element of Bad Bunny's Super Bowl trailer carries intentional meaning, creating a visual narrative that extends beyond simple promotion:
The Flamboyant Tree: The royal poinciana (called flamboyant tree in the Caribbean) serves as the trailer's central backdrop. This flowering tree is one of Puerto Rico's most recognizable symbols, its vibrant red-orange blooms representing the island's natural beauty and resilience. By centering his performance preview around this tree, Bad Bunny immediately establishes his Puerto Rican identity as foundational to what he's bringing to the Super Bowl stage.
Diverse Dance Partners: The succession of dancers represents a deliberate cross-section of humanity. Young and old, men and women, people of different races and cultural backgrounds—each dancer brings their own interpretation to Bad Bunny's music. Notably, one sequence features a father dancing while holding his child, emphasizing family and intergenerational connection. The message is clear: this music belongs to everyone.
"BAILE INoLVIDABLE" (Unforgettable Dance): The song choice is strategic. From his Grammy-nominated album "Debí Tirar Más Fotos" (I Should Have Taken More Photos), the track spent time in the Billboard Hot 100 top 10 and celebrates the joy of dancing and connection. Its upbeat, infectious rhythm makes it impossible not to move—exactly the energy Bad Bunny wants to bring to the Super Bowl.
Filmed in Puerto Rico: Choosing to film the trailer in his homeland rather than in a generic studio or in California (where the Super Bowl will take place) is a statement of pride and authenticity. Bad Bunny is bringing Puerto Rico to the world's biggest stage, not adapting himself to fit others' expectations.
Apple Music's Official Statement on the Trailer
In a news release accompanying the trailer, Apple Music described the short film as "an open invitation, welcoming the entire world—no matter who you are or where you are from—to join Bad Bunny for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity, and cultural richness that only Bad Bunny can bring to the global stage."
This language of inclusion and unity takes on additional resonance given the current political climate surrounding Bad Bunny's selection as halftime performer, making the trailer not just promotional material but a cultural statement.
The Controversy Surrounding Bad Bunny's Selection
Bad Bunny's announcement as Super Bowl LX halftime headliner in September 2025 immediately sparked political backlash from conservative figures and commentators. Critics have objected to the NFL's selection of an artist who primarily performs in Spanish, arguing he doesn't appeal to a broad enough American audience.
President Donald Trump called the choice "ridiculous," while ultra-conservative political group Turning Point USA announced plans to host an alternative "counter-halftime" event during the actual halftime show, framing it as an English-only spectacle for viewers opposed to the NFL's selection. The organization has not yet announced which performers will participate in their alternative event.
Hall of Fame running back Eric Dickerson also weighed in, suggesting that because the NFL is anchored in the United States, an American act should headline the show. These criticisms overlook the fact that Bad Bunny is, technically, American—Puerto Rico is a U.S. territory, though its residents cannot vote in presidential elections and face ongoing debates about statehood versus independence.
In October 2025, the Trump administration warned that Immigration and Customs Enforcement (ICE) agents would conduct enforcement operations at the Super Bowl in Santa Clara, California, with a Department of Homeland Security advisor stating there would be "no safe haven" for undocumented immigrants. This announcement was widely interpreted as targeting Bad Bunny's fanbase, many of whom are Latino.
NFL Commissioner Roger Goodell Defends Bad Bunny Selection
In an October 2025 press conference, NFL Commissioner Roger Goodell firmly defended the selection of Bad Bunny as halftime performer. "He's one of the leading and most popular entertainers in the world," Goodell stated, adding that the decision had been "carefully thought through" and that he expects "it's going to be a great show."
Goodell's support reflects the reality of Bad Bunny's global influence and commercial success. The Puerto Rican artist is consistently among the most-streamed musicians worldwide, transcending language barriers and geographic boundaries in ways few artists achieve. His 2022 album "Un Verano Sin Ti" was Spotify's most-streamed album globally that year, and he headlined Coachella in 2023, becoming the first Spanish-language artist to do so.
As Billboard's chief content officer of Latin/Español Leila Cobo pointed out in an October 2025 op-ed, there's nothing inherently political about Benito performing at the Super Bowl. He's simply one of the world's biggest artists bringing his considerable talents to entertainment's biggest stage.
Bad Bunny's Statement on Headlining the Super Bowl
When Bad Bunny was announced as the halftime headliner in September 2025, he released a statement expressing what the opportunity meant to him and his community:
"What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown... this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL." (Go tell your grandmother that we'll be the Super Bowl halftime show.)
This statement captures the generational significance of Bad Bunny's performance. For Puerto Ricans and Latinos across the diaspora, seeing one of their own headline the Super Bowl halftime show—performing primarily in Spanish, celebrating their culture unapologetically—represents validation and visibility that previous generations could only imagine.
Bad Bunny's Previous Comments on U.S. Touring
The trailer's emphasis on unity and inclusion carries additional weight when considered alongside Bad Bunny's previous statements about touring in the United States. In fall 2025, the artist revealed he had chosen not to tour the U.S. that year due to concerns about immigration enforcement targeting his fans.
"There was the issue of—like, fucking ICE could be outside [my concert]," he told i-D magazine. "And it's something that we were talking about and very concerned about."
He elaborated: "There were many reasons why I didn't show up in the U.S., and none of them were out of hate—I've performed there many times. All of [the shows] have been successful. All of them have been magnificent. I've enjoyed connecting with Latinos who have been living in the U.S."
Given these concerns, Bad Bunny's decision to headline the Super Bowl—knowing it would attract controversy and potentially put his fans at risk—demonstrates courage and commitment to representation. The trailer's message of welcoming everyone becomes not just marketing but a deliberate political stance against exclusion.
Bad Bunny's Banner Year Leading to Super Bowl
Bad Bunny's Super Bowl halftime show caps off what has been an extraordinary period for the artist. His album "Debí Tirar Más Fotos" spent four weeks at No. 1 on Billboard's Top Latin Albums chart and earned six Grammy nominations for the 2026 awards, including Album of the Year and Best Música Urbana Album.
The album, whose title translates to "I Should Have Taken More Photos," reflects on nostalgia, Puerto Rican identity, and the importance of cherishing moments and memories. It's deeply personal and culturally specific while remaining universally accessible—much like what Bad Bunny aims to bring to the Super Bowl stage.
Beyond music, Bad Bunny has become a cultural icon and activist voice, speaking out on Puerto Rican political issues, environmental concerns, and social justice. He's used his platform to draw attention to Puerto Rico's status as a U.S. territory, the island's recovery from Hurricane Maria, and ongoing debates about governance and self-determination.
What to Expect from Bad Bunny's Super Bowl Performance
While the setlist remains under wraps, fans can anticipate Bad Bunny will perform primarily in Spanish, drawing from his extensive catalog of hits including "Tití Me Preguntó," "Moscow Mule," "Callaíta," "Dakiti," and tracks from his latest album. The performance is expected to incorporate elaborate choreography, vibrant visuals celebrating Puerto Rican culture, and possibly surprise guest appearances.
The trailer's emphasis on dance suggests movement and rhythm will be central to the show. Bad Bunny is known for his energetic live performances that blend reggaeton, Latin trap, bachata, and other Caribbean musical traditions. Expect the Levi's Stadium stage to transform into a massive dance party that honors both his roots and his global appeal.
Given Apple Music's sponsorship and the "Road to Halftime" promotional campaign, there may also be technological elements or streaming integrations that enhance the viewing experience for audiences watching on Peacock and other digital platforms.
The Significance of a Spanish-Language Super Bowl Halftime Show
While previous Super Bowl halftime shows have featured Latino artists—including Shakira and Jennifer Lopez's celebrated 2020 performance, and Gloria Estefan's 1999 and 1992 appearances—Bad Bunny's show will be the first headlined by a solo Latino artist performing primarily in Spanish.
This represents a watershed moment for Spanish-language music in American popular culture. The Super Bowl halftime show is one of the most-watched musical events globally, regularly drawing over 100 million viewers. Bad Bunny using this platform to celebrate Puerto Rican culture and perform in Spanish sends a powerful message about whose music matters, whose culture deserves celebration, and who belongs in American cultural spaces.
For Spanish-speaking communities across the United States and Latin America, Bad Bunny's performance offers validation and representation that mainstream American culture has too often denied. For non-Spanish speakers, it's an opportunity to experience music that transcends language barriers and discover rhythms and traditions they may not have encountered before.
The Trailer as Response to Political Backlash
While Apple Music's official statement emphasizes unity and invitation, it's impossible to view the trailer outside its political context. The deliberate inclusion of diverse dancers, the warm and welcoming tone, the setting in Puerto Rico, and the closing message "The world will dance" all function as subtle but clear responses to critics who've suggested Bad Bunny doesn't belong on the Super Bowl stage.
The trailer essentially says: This is for everyone. Your age, race, background, language, or immigration status doesn't matter—you're invited to this party. It's a message of radical inclusion delivered through joy and celebration rather than anger or defensiveness.
As one observer noted, Bad Bunny is inviting everybody to his party—whether they approve of him taking the stage or not. It's a gracious but firm assertion that he belongs exactly where he is, and anyone who wants to join him in celebration is welcome.
Apple Music's Strategic Super Bowl Marketing
Beyond the trailer itself, Apple Music is leveraging the Super Bowl halftime show as a major marketing opportunity. The streaming service is offering extended free trials—three months for new subscribers and two months for qualified returning subscribers—with promotional codes expiring on Super Bowl Sunday.
This timing is strategic, coming immediately after Spotify announced U.S. price increases that make its monthly subscription $2 more expensive than Apple Music, Amazon Music, and YouTube Music. Whether these promotional efforts translate into sustained subscriber growth remains to be seen, but Apple Music is clearly positioning the Bad Bunny halftime show as a differentiator in the competitive streaming landscape.
The "Road to Halftime" collection, featuring curated playlists of Bad Bunny's music and other Puerto Rican artists, also serves to educate listeners about the cultural context Bad Bunny represents, potentially expanding audiences' musical horizons while celebrating Latin music's diversity and richness.
Final Thoughts on Bad Bunny's Super Bowl Trailer
Bad Bunny's Super Bowl LX halftime show trailer is more than promotional content—it's a cultural statement about inclusion, pride, and the universal language of music and dance. Filmed in Puerto Rico and centered around the island's iconic flamboyant tree, the trailer establishes that Bad Bunny will bring his full authentic self to football's biggest stage, celebrating his heritage rather than diminishing it to appease critics.
The diverse dancers, the emphasis on joy and community, and the simple message "The world will dance" all serve as gentle but firm rebuttals to those who've questioned whether a primarily Spanish-language artist belongs at the Super Bowl. Bad Bunny's answer is clear: music transcends language, culture enriches rather than divides, and everyone is invited to celebrate.
In a moment of heightened political tension around immigration, language, and Latino identity in America, Bad Bunny's Super Bowl performance represents something larger than entertainment. It's affirmation that Puerto Rican culture—that Latino culture broadly—is American culture. It's validation for communities that have too often been told they don't quite belong. And it's an invitation for all of us to recognize that our differences make celebrations richer, not lesser.
Come February 8, 2026, when Bad Bunny takes the stage at Levi's Stadium, he won't just be performing songs. He'll be making history, honoring his ancestors, celebrating his people, and inviting the entire world to dance along. Based on this powerful trailer, it's going to be unforgettable.
Don't miss Bad Bunny's historic Super Bowl LX halftime show on Sunday, February 8, 2026, airing live on NBC, Telemundo, and Peacock. Stay tuned to Cup of Soul Show for continued coverage leading up to the big game and full analysis of the performance after it airs.
Bad Bunny Super Bowl LX Halftime Show - Details
Date: Sunday, February 8, 2026
Location: Levi's Stadium, Santa Clara, California
Broadcast: Live on NBC, Telemundo, and Peacock
Performer: Bad Bunny (Benito Antonio Martínez Ocasio)
Sponsor: Apple Music
Trailer Song: "BAILE INoLVIDABLE" from "Debí Tirar Más Fotos" (2025)
Trailer Release Date: Friday, January 16, 2026
Trailer Length: 74 seconds
Trailer Location: Filmed entirely in Puerto Rico
Current Tour: "Debí Tirar Más Fotos" World Tour (Nov 2025 - July 2026)
Grammy Nominations: 6 nominations for 2026 awards
Significance: First Latino solo artist to headline Super Bowl halftime show