All Aboard: Louis Vuitton Unveils SS26 Campaign Starring Jeremy Allen White and Pusha T
Louis Vuitton has just released its highly anticipated Spring/Summer 2026 menswear campaign, titled "The Art of Travel," featuring house ambassadors Jeremy Allen White and Pusha T. Captured by photographer Drew Vickers, the campaign embraces the spirit of exploration that is central to the luxury brand's heritage.
The Art of Travel: A Cinematic Journey
Under the creative direction of Pharrell Williams, the SS26 collection and campaign were heavily inspired by his research trips to India (specifically New Delhi, Mumbai, and Jaipur) and the aesthetic of Wes Anderson's film The Darjeeling Limited. The imagery captures the "romance of travel" with a warm, sun-drenched color palette, following the two stars on a journey via train and truck.
Pharrell's Vision: Uniting Icons
The pairing of actor Jeremy Allen White (The Bear) and musician Pusha T (Terrence LeVarr Thornton) creates an unexpected but stylish dynamic, showcasing how Pharrell Williams' vision of the "LVERS" universe brings together real people who move culture forward.
Jeremy Allen White brings an effortless, quiet confidence to tailored coffee-brown suits and modern denim looks.
Pusha T exudes dapper elegance in relaxed tailoring, jacquard motifs, and embroidered denim pieces, often pictured with iconic Louis Vuitton luggage featuring exclusive animal motifs.
The campaign highlights the fusion of classic craftsmanship with modern elegance, featuring signature Louis Vuitton trunks, Keepalls, and the Speedy P9 bags, all realized in lightweight materials suitable for the discerning global traveler.
Shop the Collection
The Louis Vuitton Men's Spring/Summer 2026 collection is now available in stores globally and online at the official Louis Vuitton website.
Stay tuned to our social channels for behind-the-scenes looks and exclusive video content from the campaign!